A Powerful Danish Ad

Published on February 5, 2017 by Tex Hollywood

In “All That We Share“, a truly powerful ad for Danish television station TV 2, people from varying backgrounds (city-dweller, farmer, wealthy, middle-class) were segregated into boxes taped onto the floor. Responding to questions posed by a mediator, members to whom the question was relevant moved out of their box and in with others who also responded positively.

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