How The Beatles Got Their Logo

Published on October 13, 2018 by Tex Hollywood

Eric Callero of Vinyl Rewind tells the fascinating and rather amusing story about how The Beatles got their iconic logo. Callero explains that while Paul McCartney had doodled a couple of designs, the logo actually came about through a deal made between manager Brian Epstein and Ivor Arbiter, the Ludwig dealer who was fitting Ringo Starr with a new kit.

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