How A Melancholy Egg Yolk Conquered Japan

Published on May 2, 2017 by Tex Hollywood

From Youtube
When you think about the cuteness culture in Japan, the word “kawaii” comes to mind. The word, which signals more of a childlike sense of cute, came about in the 70s and it’s been used globally ever since. And Sanrio, the company that created Hello Kitty, has built an empire around the “kawaii” culture.

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